March 2023, Aditya Birla Capital decided to finally launch their long due MSME portal. I got the opportunity to give the brand name and tagline.
Insight
The mechanical-sounding long names of the competitors are too similar. To stand out and to make the proposition clear, we should be clear about what we are about and how we, as a brand, come in to add value to the business.
The mechanical-sounding long names of the competitors are too similar. To stand out and to make the proposition clear, we should be clear about what we are about and how we, as a brand, come in to add value to the business.
https://udyogplus.adityabirlacapital.com/
To push the platform internally and get advisors to onboard customers, we created a contest for them. As gratification, they were given out gift vouchers; the value of which was subjected to the number of leads generated.
Idea: Taking the WIIM (What's in it for me) approach, I presented a good reason to pursue this rather than going ahead with typical information dissemination.
Idea: Taking the WIIM (What's in it for me) approach, I presented a good reason to pursue this rather than going ahead with typical information dissemination.
